Agra Investment:Amazon will serve cocktails and more at Tokyo pop-up bar
But there's no menu. Customers will fill out a questionnaire on a tablet ,and Amazon will suggest a drink based on the responses, a spokeswoman for Amazon Japan said.
Sommeliers will also be on hand to give advice about wine and answer questions.
"These types of pop-up experiential events are very popular in Japan," the spokeswoman told CNN Tech.Agra Investment
The bar will allow customers to try some of Amazon's selection of wine, beer and spirits in a "physical setting," she added.
"Unlike the U.S., Amazon is still making an introduction to consumers in Japan," said Brendan Witcher, principal analyst at research firm Forrester. "Trying something unique and different is a standard playbook move by Amazon, and this particular concept makes sense in a culture like Japan where shopping is still a very social activity."Nagpur Investment
This is also the latest example of Amazon's push into brick-and-mortar. The company acquired Whole Foods earlier this year, and has opened physical bookstores in cities like New York and SeattleAgra Wealth Management. It's also launching shops in some Kohl's () stores, which will sell Amazon gadgets like Kindles and Echo Dots.New Delhi Stock Exchange
Jinnai Wealth Management
Published on:2024-11-05,Unless otherwise specified,
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